This would go on to be called the Enix O-Ie Soudou, or the Enix Family Dispute, in reference to numerous samurai & aristocratic disputes that happened in Japan during the Edo period.
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| A new manga? Bah, let's give the cover to something that'll ditch us in half a year! |
The damage this did to Enix's publishing division was massive. While Shonen Gangan was still notably hit with the departures of Sakura Kinoshita (Mythical Detective Loki), Nanae Chrono (Shinsengumi Imon Peace Maker), & Mayumi Azuma (Star Ocean: The Second Story), as well as other mangaka who had previously been serialized in the magazine (like Minene Sakurano & Natsuki Matsuzawa), it wreaked havoc elsewhere. Gangan Wing was where the majority of the mangaka had departed from, resulting in ~80% of its active serializations coming to an end, while Monthly Stencil was hit so hard that it had to move over to an "every two months" publishing pace, before eventually being outright cancelled in September 2003; Gangan Wing would manage to revitalize & continue publishing until May 2009, when it was replaced by Gangan Joker. Second (& then-current) Editor-in-Chief Yoshihiro Iida would launch a new initiative dubbed the "New Age Comic Campaign" in an effort to keep things going, but in September 2001 would also leave Enix & move over to Mag Garden, eventually becoming President of the company in 2018.
Meanwhile, Enix itself was also suffering some rough times, in general, as its video game division wasn't doing much better due to various delays, & some releases simply didn't perform as well as hoped. Sure Dragon Quest games continued to generally sell very well, but the same couldn't necessarily be said for smaller releases like Planet Laika, Suzuki Bakuhatsu, Ø Story, Endonesia, Super Galdelic Hour, or The Fear; also, game development costs were only increasing with new consoles coming out. Things were getting so bad that Enix expressed interest in merging with either Namco or even (its RPG rival) Square, and while initial merger talks would start with Square they wound up getting put on hold when the all-CG movie Final Fantasy: The Spirits Within tanked in the box office. Still, while Enix was certainly experiencing some "hard times" come mid-2001 that only meant that there was an opportunity for a rebirth, of sorts, and when it came to Shonen Gangan all that magazine needed was a fresh new face that could lead the way into a new era. Sure, the Enix Family Dispute took a lot from the company... but that simply meant that what was lost could be replaced with something else of equal value (if not more).
I believe that's called "The Law of Equivalent Exchange"?




