Anime licensing companies have come & go in the history of the North American anime industry, and when they do go away it's usually in one of three categories. Some, like Bandai Entertainment, Central Park Media, or Geneon Entertainment, leave behind a legacy of greatness & maybe even innovation. Some others, like AnimeWho or ArtsMagic, die quietly after only a few releases, only to be brought up by oddball wannabe historians, like myself. Others still, though, wind up being remembered for having absolutely no idea as to what they were doing in the first place. A perfect example of that last category would be Illumitoon Entertainment. Formed in 2006 by FUNimation co-founder Barry Watson, Illumitoon's "Not-So-Rise & Absolute-Fail" was something I
covered back in 2011. In the short couple of years the company actually mattered, it managed to get one DVD out for three of the anime it licensed (
Bobobo-bo Bo-bobo,
Beet the Vandel Buster, &
B't X [this one got two]), but there was a fourth anime picked up by Illumitoon that never saw any sort of release in North America, or at least one on home video. It did see a year-long stint on The Anime Network in 2008 when it was still an On-Demand TV cable service, alongside
B't X, but even that was dub-only & lasted for only 14 episodes.
I think it's time to finally give AM Driver it's (partial) due, because Illumitoon never did.
Running from 2004-2005,
Get Ride! AMDriver was a 51-episode TV series that actually ran in a prime-time slot on TV Tokyo, 18:30/6:30 pm, replacing
Croket! before being itself replaced by
The Law of Ueki. Animated by Studio DEEN & directed by Yuji Yamaguchi (the man behind DEEN's
Fate/stay night anime productions), under the name Isao Torada, the anime was part of a multi-media franchise that featured a kids manga & even a PS2 game & toys developed by Konami; some of the staff involved in the toys would go on to work on the
Busou Shinki product line. In terms of attention outside of Japan, there was a single episode fansubbed back in the day (to my knowledge, at least), showing that next to no one really cared about it. There was a Hong Kong bootleg DVD set, though, that covered the first 13 episodes, so while I prefer to not have to rely on bootleg English subtitles anymore, I have absolutely no other choice here; at least the subs here work well enough, if maybe a little too literal. Sadly, the dubbed episodes are nowhere to be found, so I can't judge that product, nor can I cover episode 14, but let's see if there was even any potential to be found in the first quarter of
AMDriver. Did Illumitton put money down on this anime because of any actual quality, or was Barry Watson simply hoping for a multi-media product, like it was in Japan?
It's been ten years since the Bugchine, a mysterious race of monster, invaded Earth. To combat the Bugchine, an organization was formed that was made up of armored warriors named AMDriver. Instead of simply being a combat troupe, though, AMDriver is a government-funded cadre of various "depots" made up of small units of AM Drivers that both work together as well as compete with each other. Units that do the most Bugchine destroying get more funding, not to mention become more & more popular with the general populace due to their battles being televised live. After two years of training, Jenus Dira, Ragna Laurairia, & Sera May officially join AMDriver's Little Wing depot, where they quickly learn just how the various AM Drivers themselves handle their jobs. When a trio of other armored warriors make their moves against the organization & a force called the Justice Army comes in, though, Jenus & his friends start to wonder... Is AMDriver really about protecting the people from monsters, or is it nothing more than a way to placate the populace & keep them under the control of the government?